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CIRP launched an attention-grabbing new examine this morning trying on the correlation between Apple Watch house owners and the iPhones they personal, and what iPhone individuals who do not personal Apple wearables select.
CIRP has shared a brand new report on Substack, “Apple Watch House owners Are Higher iPhone Prospects – or Higher iPhone Prospects.”
Apple allowed the Apple Watch to be arrange and used as a standalone system, however CIRP says “nearly” everybody makes use of it as an adjunct for his or her iPhone. With that in thoughts, CIRP got down to uncover how sporting an Apple Watch influences iPhone shopping for choices.
How Apple Watch Sporting Influences iPhone Purchases
36% of Apple Watch house owners have the newest iPhone with 14/14 Plus or 14 Professional/Professional Max. In the meantime, 26% of shoppers with out an Apple Watch had the identical iPhone.
After we have a look at the variety of Apple Watch house owners with an iPhone 13 or 14, that quantity has jumped to 83%. For customers not utilizing Apple Watch, it was 72%.
One of many largest splits was that 54% of Apple Watch house owners purchased a current Professional-model iPhone, in comparison with simply 30% of non-Watch house owners who purchased the identical.
Right here is the complete outcome:
CIRP stresses that the outcomes aren’t shocking, but it surely’s attention-grabbing to see what distinction Apple’s iPhone gross sales make when taking a look at watch and non-watch clients.
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Latest Apple Watch Information:
For extra Apple information, watch 9to5Mac on YouTube.