CIRP is out with an attention-grabbing report as we speak that appears at possession patterns for Apple clients. With Apple having simply crossed the milestone of two billion lively units for the primary time, right here’s what number of merchandise the common Apple buyer owns, how widespread iPad, Mac, and Apple Watch are in comparison with iPhone, and extra.
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CIRP shared its findings in its newest report titled “The Apple Ecosystem In the present day.” It’s no shock that iPhone is the preferred Apple product, however the attention-grabbing a part of the research is it reveals what overlapping possession appears to be like like for Apple clients between the corporate’s hero units – iPhone, iPad, Mac, and Apple Watch.
First up, right here’s what number of Apple clients of these surveyed personal every of the 4 principal Apple merchandise.
Virtually 90% personal iPhone, iPad is available in second with 73% of Apple customers having the product, Apple Watch in third beating out Mac at 58%, with 50% of Apple clients having an Apple laptop.
It’s fascinating that iPad has grow to be so widespread that solely 15% fewer clients have it than iPhone.
What number of units does the common Apple person personal?
The following two pie graphs are attention-grabbing, the large one represents how most of the 4 principal Apple merchandise clients personal with the smaller graph exhibiting which product clients personal in the event that they solely have one Apple machine.
Chatting with how engaging the Apple ecosystem is when you soar over that backyard wall, CIRP discovered that nearly 60% of Apple customers personal both three or all 4 of the principle units.
The smallest group, just below 1/fifth of Apple clients personal only one product, of which iPhone was by far the preferred.
In closing, CIRP highlights how robust Apple’s ecosystem is for creating repeat clients:
“The Apple ecosystem is actual and cross-selling works. It’s the uncommon Apple buyer who solely owns a single Apple {hardware} machine. With iPhone and to a lesser extent iPad because the entry level, Apple has succeeded in gaining machine share amongst its clients.”
Take a look at 9to5Mac on YouTube for extra Apple information: