Samsung has launched 11 totally different smartphone fashions within the first three months of 2023. From the entry-level Galaxy F04 to the Galaxy S23 Extremely flagship, we’ve new units at each worth level available on the market. However that appears to have carried out little to maintain the corporate at bay with its greatest rival, Apple. The iPhone maker will overtake Samsung to grow to be the world’s largest smartphone vendor within the first quarter of 2023.
In accordance with the newest knowledge from analysis agency StatCounter, Samsung captured 27.09% of the worldwide smartphone market in January this yr. In February and his March market share was 26.75% and 27.1%. Apple, alternatively, captured market shares of 27.6%, 27.1%, and 28.42% respectively within the first three months of the yr. As you possibly can see, the iPhone maker marginally outperformed the Galaxy maker in all three of his months.
It is probably not an enormous distinction, however timing is a giant loss for Samsung. Apple overtook the Korean firm simply because the Korean firm launched its newest flagship smartphone. Though there hasn’t been a brand new iPhone since September final yr. At the moment, Samsung was main the charts. The Galaxy maker was the world’s largest smartphone vendor for the whole thing of 2022. Although it relinquished the highest spot in early 2023, the Galaxy S23 sequence did not assist reclaim the crown.
Nonetheless, Samsung might finally return to the highest spot. As talked about earlier, it has already launched a number of units this yr at totally different worth factors. Its Galaxy A sequence telephones have at all times been quantity drivers. The brand new Galaxy A54 5G, Galaxy A34 5G, and Galaxy A14. 5G ought to in the end assist it seize a bigger share of the market. It has been happening for years and will not change in 2023.
Samsung and Apple occupy greater than half of the worldwide smartphone trade
In accordance with one other report, Samsung Galaxy and Apple iPhone units now make up over half of the smartphones in use worldwide. It’s estimated that there are at present round 6.84 billion energetic smartphones worldwide (through). Of these, 1.85 billion are iPhones and 1.82 billion are Galaxy units. Primarily based on these figures, the 2 firms make up almost 54% of the trade. Nonetheless, increasingly more folks appear to desire iPhones to Galaxy telephones. It stays to be seen if Samsung will recuperate quickly.